We shatter conventions to get the best fruits and vegetables. No populists. No philosophers. No politicians. Just sons of farmers determined to eat better in the city.
— Gonzague & Guillaume, cooltivators.

BONJOUR, Nice to meet you!


We are Guillaume and Gonzague, and we are cooltivators. Both sons of French farmers, we founded Agricool with the intact childhood memory of authentic fruits and vegetables. We had the chance to enjoy rich, mouth-watering food through out our childhood. You can’t forget this kind of intense olfactory and tasty sensation. The perfume of a freshly harvested strawberry after a nice summer's day is unforgettable. Neither is the fruit aroma that just bursts in your mouth.

“At the end of the afternoon, I would search in the leaves to find the most hidden strawberries. I remember this perfume, woody and sugary after a sunny summer day."
Would say Gonzague, a bit nostalgically.

Trust taste

After graduating from high school, we left the countryside to move to the city. At first, we looked for this quality everywhere, to no avail. When you are used to something as good, it’s hard to go back. Our palate is definitely educated to taste. It doesn’t lie, and reacts from the first mouthful to anything that is not good in 3 steps : shock, disappointment, rejection.

“I tried everything. Fruits and vegetables were tasteless. 
I thought : how can we find fruits and vegetables we were used to… in a city? It became my quest!” Guillaume, CEO determined.

Back to basics

We wanted to grow food in a city so we decided to get a bachelor's degree in agriculture in 2012.
To get tasty, healthy, and vitamined results, we needed to solve that equation:
1. Plant variety chosen for its taste only. 
2. Fruit harvested to maturity. 
3. Ultra-local produce.
4. Pesticide free.



As existing solutions were not capable of delivering perfect food, we decided to break from convention, and think out of the box. To get good fruits and vegetables in town, we need to farm in town. That’s the only solution. The problem is that we lack space. Our roofs and balconies aren’t sufficient to feed millions of city dwellers with fresh and local produce. After months of research, we found out the way to grow the equivalent of 4000m2 in a 30m2 recycled container.